My project is explored based on the industry I want to be engaged in in the future and the field I am interested in. This content mainly focuses on animes， manga or manga and fashion, and analyzes the current mainstream video and comic platforms in China.

Currently, Bilibili is the most mainstream animation platform in China, which originated from ACG culture and also involves fashion, lifestyle, beauty and other fields.

Anime and comics have a large cultural audience around the world, covering multiple age groups. Mainly through the sale of broadcast rights and the sale of peripheral products to earn income. At the same time, anime fans have a high degree of loyalty.

A growing number of fashion brands are increasing cross-border cooperation to target more consumers with potential spending power. Yohji Yamamoto’s diffusion Line Ground Y, for example, has been cooperating with the animation industry since before 2018.

I divide stakeholders into five categories. The first is the mainstream broadcasting platform, which has control over the broadcasting channels of animes Second is the Chinese GEN Z audience or consumers. The third is Comic Studios, Independent Artists, Producers and animation companies. It is the exporter of key works and determines the content and quality of cultural output. The fourth is designers, fashion brands and groups. Finally, investment groups.

In the previous cross-border cooperation between these industries, the cooperation methods are mainly two. Animation works seek inspiration for painting from existing fashion brands and export them into artworks, such as Naoko Takeuchi’s artworks. The other is that brands look for animation works with high topics and put their images into product design. The final output of the two methods of cooperation is still a single product of their respective fields and does not result in common progress in the two fields.

Therefore, I hope to see the change that comics and fashion work to create a highly related work together, creating a new cultural basis rather than separate from each other’s products. For example, fashion groups collaborate with animation companies to create brand-related artworks, broadcast them on mainstream platforms and sell them directly through the platforms.