Z:

1. The manga storyline is relevant to the needs of fashion. As a fan of comics, the reading experience of comics takes precedence over the consideration of fashion item purchases. If the fashion items do not fit the plot, they will create an overly abrupt feeling.

2. clicking on individually oriented links to fashion items in the comic, is a course of action that may fragment the process of reading the comic and may affect the conversion of the consumer’s or viewer’s subject of attention.

3. it is recommended not to have a waterfall of interaction screens, a quick return to the comic subject is needed. However, this may affect the success of sales by affecting product sales and lag time.

4. go through the cartoon to sell, but also, in turn, can be inserted in the sales interface screen as a background explanation.

L1:

1. the form of links built into the individual items is good.

2. the comic character type is hopefully closer to the real thing so that the display of the upper body of the single product is more authentic.

3. for the comic rely on the brand think that the mainstream brand is more appropriate because has a relatively deep brand background, relatively more suitable for the comic plot.

W:

1. the interface can be created independently with UI, highlighting the outline of individual items, such as floating in the interface or outlined by brush strokes, thus emphasizing the independent linking of individual items and allowing the act of purchase to be reflected interactively, rather than just being static in the image of the comic itself.

2. how to make the viewer or consumer aware of which part of the comic is interspersed with marketing pieces

3. How to strengthen the two-way link between fashion and comics, and how the anime models can attract potential consumers. What to do to target the service comics audience and how to arouse their desire to read.

C1:

1. the purchase behavior still depends on the single product itself, the comic characters are only two models, the sale of goods is still dominated by the product itself, and the comic for itself is only a way to attract traffic.

2. it is possible to attract consumers through the psychology of curiosity, and it is easier for conservative commercial brands to attract consumers’ attention by doing something that is not in line with their usual style.

3. for the average consumer, reading comics is a leisure and entertainment activity in itself and does not conflict with mobile consumption.

4. It is recommended that the work be posted on existing social media so that it can be easily viewed by users and has a higher click-through rate. Considers that since traffic is needed it should be prepared to accommodate a mixed social media audience.

M:

1. want the content to be distributed in the easiest way possible, avoiding the need for registration or authorization

C2:

1. the emergence of this form of branding is relatively new.

2. the access to this new attempt is still mainly through the current mainstream social media in the country.

X:

1. It is clear that there is a gap between the comic character and the real person, and one would like to get closer to the real image. However, the characters are well styled and will definitely attract them to browse the product information.

L2：

1. brands may be better suited to independent brands, less restricted by image, and more able to promote brand awareness.

2. a willingness to buy related peripherals, where it is cool to wear the same styled products as the comic characters.

3. a desire to have the brand completely dominate the image of the character, and also to have individually oriented links to all the character looks in the comic.

4. more suitable for affordable brands, which need to be affordable enough for consumers to keep the project going.

Reflect：

Through the feedback from the intervention, I concluded that this experiment is novel and has some feasibility. However, it is affected by several factors: 1. The brand itself needs to be innovative and adventurous in order to take a step across the border, and there is also the risk of affecting the brand’s image. For the average consumer, whether they can perceive the brand’s core through the comic or whether they understand the brand through the comic affects their first impression of the brand depending on the specific implementation measures. This test is akin to a cross-border marketing exercise and is more likely to be a temporary gimmick. However, if the brand has a seasonal theme and the campaign has some effect, even comic fans who do not follow fashion themselves will find it novel; 2. Comic lovers have their own considerations regarding the choice of subject matter, not all of them will try to read comics, mainstream content or niche content. It is essential for collaborators to determine carefully what kind of content their audience will accept, and not just hunt for curiosity or appeal to the masses.

The move towards general entertainment also requires consideration of whether the audience will be willing to spend money, so it is also worth considering the question of pricing: whether the comic itself needs to be paid for; whether the price of the individual product is suitable for the average consumer; if it is a high-priced brand, it will inevitably put off the average comic reader who does not have enough money to spend. Wouldn’t it be better to combine comics with peripheral products such as hand-me-downs to facilitate the process of producing comics? Given that this research was only conducted with manga fans, I will look at another cultural circle of audience in my next research.

With the feedback from this intervention, the researcher concluded that the experiment is innovative and feasible for manga enthusiasts. However, it will be influenced by several aspects：(1) The brand itself needs to be innovative and adventurous, there is a risk that such an innovation will affect the brand’s image. (2) For the general consumer, the ability to perceive the brand’s core through the comic is different. (3) This test is akin to a cross-border marketing tool, more likely to be a temporary gimmick. (4) Comic lovers have unique considerations for the choice of subject matter, mainstream content or niche content. It is more important for collaborators to carefully determine what kind of content their audience will accept.

Wouldn’t it be better to combine comics with figures to facilitate the process of selling? Given that this research was conducted with manga /anime enthusiasts only, the researcher will be looking at another cultural circle of audiences in the next research.